We are looking for a Senior Data Scientist to drive the analytics and measurement strategy across our CRM marketing and performance media programs for North America. In this role, you will partner with US based data science peers, data engineering, and marketing teams to turn customer and campaign data into measurable insight, driving optimization, measurement, and growth across email, paid media, and multi-channel journeys.
What you'll do
Drive analytics and measurement strategy across CRM marketing and performance media programs
Partner with US based data science peers, data engineering, and marketing teams
Turn customer and campaign data into measurable insight
Drive optimization, measurement, and growth across email, paid media, and multi-channel journeys
Design and own measurement frameworks for CRM including email, push, and lifecycle
Data ScienceMarketing AnalyticsCRM AnalyticsData Engineering
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Questions to practise
8 from this job's skills and duties
Technical
How do you design measurement frameworks for multi-channel CRM campaigns?
What methods do you use to turn customer and campaign data into actionable insights?
How do you approach attribution modeling for paid media and email programs?
Scenario
What would you do if performance data between email and paid media channels showed conflicting trends?
How would you collaborate with a US-based data engineering team across different time zones to gather necessary campaign data?
HR
Can you describe your experience working with cross-functional marketing and technical teams?
How do you manage competing priorities when dealing with multiple marketing analytics projects?
About Ford Motor Company
How does Ford leverage data science and marketing analytics to optimize its customer journeys and performance media?
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Skip this one if: Skip this role if you do not have experience or interest in marketing analytics, CRM data, and cross-functional data science operations.
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Can freshers apply for the Ford Motor Company Data Scientist, Marketing Analytics role?
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What is the salary for this Ford Motor Company job?
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Where is this job located?
Chennai, Tamil Nadu.
What is the last date to apply?
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Is this Ford Motor Company job genuine?
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